Health Care Branding Strategies
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Health Care Branding Strategies
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Review and consider the content you covered during Week Five. Post a 700- to 750-word response to the following questions as a New Message into the discussion area: Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation? What branding strategy(s) would need to be implemented to restore a tarnished brand? Cite at least 1 peer-reviewed, scholarly, or similar reference. Format your citations according to APA guidelines. WEEK 5 READINGS 1. Marketing Products and Services 2. Brand Management 3. Economics of Branding “Social Media + Healthcare”
