SWOT analysis is an analysis tool to develop strategies. One can form four quadrants: strengths-‐opportunities (SO), strengths-‐threats (ST), weaknesses-‐opportunities (WO), and weaknesses-‐threats (WT). For each quadrant, one could ask questions to stimulate the discussion in the development of strategies. For example, “how an organization’s strengths be used to exploit potential opportunities” could be asked in (SO). BABOK Figure 9-‐16, p218 provides examples of questions in each of the four quadrants. Paul et al. p49 provides some examples of strengths, weaknesses, opportunities and threats. For each question provided in the matrix in BABOK Figure 9-‐16, provide an example of a strategy that a company can develop. For example, in SO, discuss the strategy that could be developed from the strength of “strong product branding” for the opportunity of “changing demographics”?