How can a firm assess the market competition?

A POWER SWOT applies personal experience, order, weighting, emphasis, and ranking to the key factors of a SWOT analysis. While this version of SWOT has been used primarily with marketing SWOT analysis, it can be used for a business unit or human resource management SWOT. By examining the strengths, weaknesses, opportunities, and threats from the viewpoint of the experienced SWOT analysis team, a more tailor-made version of the analysis can be made.

How can a firm assess the market competition?