How can an adver±ser on ²acebook expect to generate sales?

1. How can an adver±ser on ²acebook expect to generate sales?

2. It took radio 38 years to reach 50 million users. TV took 13 years to reach 50 million viewers. Theinternet took four years to reach 50 million people. In under 9 months, ²acebook added 100 millionusers. What is happening here?

3. Discuss some of the major social networks and how brand managers integrate them into theircommunica±ons strategies.

4. Consider the 4’Ps of marke±ng. Why is social media some±mes considered the 5th P?