How can the National Retail Federation help in retail IMC?


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How can the National Retail Federation help in retail IMC?


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Visit and review the National Retail Federation website (www.nrf.com) and look for the Retail Advertising & Marketing Association (RAMA) sub link (http://www.rama-nrf.org/). Please respond to the question. APA format. How can the National Retail Federation help in retail IMC?