How can you design a sales compensation program to ensure that certain performance measures are achievable and make certain that ethical and appropriate behaviors are adhered to?

How can you design a sales compensation program to ensure that certain performance measures are achievable and make certain that ethical and appropriate behaviors are adhered to?

Often times, the structure and design of a sales compensation plan can impact individual behaviors. How can you design a sales compensation program to ensure that certain performance measures are achievable and make certain that ethical and appropriate behaviors are adhered to?