How can you prepare for a Marketing Audit?


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How can you prepare for a Marketing Audit?


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  • How can you prepare for a Marketing Audit?
  • What do you need to consider when identifying the form of a Marketing Audit?
  • What is the difference between an internal Marketing Audit and an external Marketing Audit?
  • What do you need to consider when preparing and writing an audit report?
  • What are your organisational requirements regarding the writing of an audit report?