How can you uses social media to help you better create, manage, market and evaluate Ladies and Money?

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny.”—Aristotle. If Aristotle is correct, then we in academic advising can always use assistance to be as intentional as possible in our practice. Especially if we are trying to assess our success in our event planning. Measuring the success of an event is one of the most important yet challenging tasks meeting planners execute in order to assess the effectiveness of their marketing or sales strategy and determine a return on investment. One of the keys to a successful event is driving people to actually attend and then report their thoughts/feelings about attending. And that’s not always an easy thing to do. We’re all busy and have a wide variety of interests vying for our attention. Enter social media (Discuss the question). Social media is something that everyone’s heard of, but how can you use it to help you better create, manage, market and evaluate Ladies and Money?