How could you alter StilSim’s cost structure, the service/offering differentiation, and/or customer segment focus to gain a competitive advantage in the marketplace ?


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How could you alter StilSim’s cost structure, the service/offering differentiation, and/or customer segment focus to gain a competitive advantage in the marketplace ?


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Porter’s Three Generic Strategies. A generic strategy addresses the overall business focus you plan to use to compete within an industry.  You need to pick one (cost, focus, differentiation).  This overall generic strategy will drive other strategies lower in the strategic hierarchy.

Porter’s three Generic Strategies is a useful perspective when developing a competitive strategy at the macro (business) level.  Please review the reading material so that you understand the dynamics of these three generic approaches to business,

As you begin your strategic review for StilSim Personnel, pay particular attention to the strategic options you may have already identified for consideration on your work sheets.

For this discussion address the following questions about Porter’s three generic strategies:

  1. Which option might be categorized as cost leadership strategies?
  2. Differentiation?  Focus?
  3. Have you identified strategies for each generic category?
  4. How could you alter StilSim’s cost structure, the service/offering differentiation, and/or customer segment focus to gain a competitive advantage in the marketplace ?

Corporate-level Strategies

While generic (business-level) strategies apply across all companies within an industry, corporate-level strategies are the specific ways companies can organize to gain a competitive advantage.

Corporate strategies address how you might gain a competitive advantage among competitors through major restructuring moves (merger, acquisition, vertical integration, restructuring. etc).  This is a level below the generic strategy.  You might consider at least one of these strategies, although it is not required.

For this discussion, address the following questions about corporate strategy: