How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?
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How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?
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The 3M Post-it Highlighter case presents a number of issues in marketing. Let’s get a robust discussion going around the following questions: How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter? How were the ideas important to the success of the products? What are the opportunities/threats for 3M to take the Post-it Highligher international?
