How did Colgate manage to rapidly increase market share from 2009 to 2010?
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How did Colgate manage to rapidly increase market share from 2009 to 2010?
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If you were hired as the Listerine brand manager in 2010, how would you react after seeing the market share loss as shown in case Table 3? How did Colgate manage to rapidly increase market share from 2009 to 2010? Compare the relative market share in 2009 and the relative market share in 2010.
