How do applicants and employers try to look appealing to each other during the staffing process?

Recruiting and selection are interdependent, two-way processes in which both employers and recruits try to look appealing to the other while learning as much as they can about their potential fit. Impression management is the process through which people and employers each try to control the impressions others form of them.

How do applicants and employers try to look appealing to each other during the staffing process?