How do companies allocate resources to achieve the objectives?
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How do companies allocate resources to achieve the objectives?
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The strategic marketing process and its three phases help answer three questions: How do companies allocate resources to achieve the objectives? How do companies mobilize plans into actions? How do results compare with the plan and are new actions needed? In your discussion, respond to the following: Explain the planning phase and its three steps. Explain the implementation phase and its four components. Explain the evaluation phase.
