How do ethical issues relate to marketing?

This post is in partnership with Time.

The article below was originally published at Time.com

By Laura Stampler, TIME

(TIME)-Black Friday is starting early this holiday shopping season.

Macy’s fired the first shots of the Thanksgiving shopping wars Tuesday, announcing that its doors will open at 6 p.m. on Thanksgiving Day, a Thursday. That’s two hours earlier than last year, NBC reports, when Macy’s opened at 8 P.M. Thursday. Back in 2012, it opened at midnight on Black Friday.

Macy’s said in a statement that Black, well, Thursday was appealing to both consumers and employees who volunteer to work the Thanksgiving Day shift. “We also heard last year from many associates who appreciated the opportunity to work on Thanksgiving so they could have time off on Black Friday,” Macy’s said, according to the Star Tribune. “Additionally, associates who work an opening shift on Thanksgiving will be compensated with incentive pay.”

1. How do ethical issues relate to marketing?

2. Can businesses compete if they behave in an ethical manner?

3. What was marketing’s role in these ethical dilemmas?

Please Answer the question related to Macy’s to open at 6 p.m. on Thanksgiving article because i just want answer relate to my article.