Navigate to the threaded discussion below and respond to the following discussion questions:
How do the concepts of product, placement, price, and promotion relate to healthcare?
Is there a product lifecycle in healthcare?
How does healthcare marketing differ from other products or services (for example, comparison advertising, emphasis, on quality)?
What examples of healthcare marketing can you think of? What is distinctive about them? Which of the concepts of the 4Ps (product, price, place, promotion) is distinctive to you in each example? Why?