How do they compare to Stormhoek’s in terms of brand: identity, meaning, response, and relationship?

Other microbrands that use blogging include two London firms: English Cut, a custom tailor in London (www.englishcut.com) and Hard Diamond, a custom jeweler (www.harddiamond.com). Visit their blog sites and discuss their branding approaches. How do they compare to Stormhoek’s in terms of brand: identity, meaning, response, and relationship?