- How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies.
- Identify a minimum of 3 possible countries for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.
- What country would you choose? What evidence can you provide in support of your choice?
- What evidence might somebody else, who does not agree with you, provide to support an alternative choice?
- Recommend two or three areas to benchmark in preparation for the decision regarding global expansion. MUSE materials provide information regarding this topic.
