How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies


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How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies


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  • How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies.
  • Identify a minimum of 3 possible countries for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.
  • What country would you choose? What evidence can you provide in support of your choice?
  • What evidence might somebody else, who does not agree with you, provide to support an alternative choice?
  • Recommend two or three areas to benchmark in preparation for the decision regarding global expansion. MUSE materials provide information regarding this topic.