How does a project manager ensure that the voice of the customer is incorporated into an agile project?

Setting a project baseline is key to establishing a point at which to monitor and track project performance. Once the baseline is set, it normally requires an approval by sponsors or the project owner to reset it. This avoids the project appearing as if the plan went as scheduled when it really didn’t. Let’s dig into the discussions and talk about the importance of monitoring project progress!

Should the customer be directly involved in project control, or in project changes in an agile project? How about a traditional project? question

How does a project manager ensure that the voice of the customer is incorporated into an agile project?