How does an organization establish an IMC plan?

The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.

Draft a 200- to 300-word response answering the following questions:

·         How does an organization establish an IMC plan?

·         What are some of the different stages a company goes through when developing its IMC strategy?