How does each of the challenges listed above affect Colgate’s Production, Marketing, Purchasing, Finance, Distribution& Sales and Competition

From the attached Case, the following challenges were identified.

1. Unanticipated hyperinflation

2. Rising interest rate

3. Currency devaluation of the Peso

4. Exchange Rate Differential

5. Liberalization in GATT.

Question

1. How does each of the challenges listed above affect Colgate’s Production, Marketing, Purchasing, Finance, Distribution& Sales and Competition.

2. Recommend mitigating strategies against each of the macro economic challenges listed above.