How does Service Dominant Logic influence the delivery of Services Marketing Practice?”
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How does Service Dominant Logic influence the delivery of Services Marketing Practice?”
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Services marketing is a complex field of marketing, with a range of context-specific challenges, evolving theory, and emerging topics of interest. For this paper, students are invited to address the following topic in a short academic essay: “Where to from here? How does Service Dominant Logic influence the delivery of Services Marketing Practice?”
