How does your organization account for those different needs and segment its customer market, that is, what segmentation bases does it use?

Market segmentation is built around identifying differences in needs between different groups of customers.

1. How does your organization account for those different needs and segment its customer market, that is, what segmentation bases does it use?

2. Describe, in as much detail as possible, two different segments that your organization may choose to target. (any organization) word count is around 500