How does Zara’s advantage travel globally? Explain what features of Zara travel well and which ones do not. Analyze / discuss
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How does Zara’s advantage travel globally? Explain what features of Zara travel well and which ones do not. Analyze / discuss
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1. How does Zara’s advantage travel globally? Explain what features of Zara travel well and which ones do not. Analyze / discuss.
2. What do you think of Zara’s past international strategy? Evaluate its past strategy for Product (market selection), its mode of entry (e.g. franchising, etc) and its standardization of marketing approach.
3. What is the best way to grow the Zara chain internationally? Where do you think (what region) would make most sense?
