How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience

As part of your individual assignment, you are required to develop a report based on the following article:
1. ‘How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience.’
2. ‘How e-commerce companies are using Artificial Intelligence: https://becominghuman.ai/how-ecommerce-companies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0
Students will be able to:
1. Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology and practical techniques in e-business applications.
2. Apply theoretical and practical knowledge of Information Technology in the leverage and adoption of e-business applications to provide competitive advantage and strategic solutions for businesses.
3. Understand the ICT profession in e-business
4. Communicate using effective oral and written communication tools, act in a professional manner
5. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business