How effective is Starbucks’ mission statement? Is it consistent with principles of effective mission statements?
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How effective is Starbucks’ mission statement? Is it consistent with principles of effective mission statements?
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Week 01 Individual Assignment: You have been selected as a consultant for “Starbucks.” Go to: HYPERLINK “http://www.starbucks.com/about-us/company-information/mission-statement” \t “_blank” http://www.starbucks.com/about-us/company-information/mission-statement. You have been asked to begin the consulting process by evaluating their mission statement. How effective is Starbucks’ mission statement? Is it consistent with principles of effective mission statements? You need to base your assessment of the Mission on the following criteria: Is it focused on markets rather than products? Is it achievable? Is it motivating? Is it specific? Read the NYT article (see this week’s multimedia section) on media habits of young people. Do you agree? Please explain why or why not? What implications will this have the marketing of goods and services to the youth? Why?
