How is it that, even among the best performing industries, only some companies do well?

Use financial performance information at the company level for the Automobile Manufacturing Industry from the Morningstar Database of Industry Sector Performance, Morningstar.com: Industry Returns , to respond to the assignment below. Discuss your views on the following questions. Use and refer to marketing and strategy to support your views.

1. How is it that, even among the best performing industries, only some companies do well? How can some companies in poorly performing industries still do well?

2. Generally speaking, for companies in the same industry, what factors would explain differences in company performance over the long term?

3. Do you believe there is any correlation between industries that outperform in the mid to long-term and relative stage of product life cycle (PLC)?

4. The real question becomes, what unique benefits underlie the unique selling proposition (USP) for Choice Hotels? Do you believe the USP and associated benefits are differentiated and sustainable within a highly fragmented and commoditized industry?

5. Referencing the scope of the practive being “myopic” at one point in the recent past, you also reference international markets as the catalyst for future growth.

Assuming that you will attract members from the least-developed countries of the world, might qualified ENT doctors also prove capable as general practitioners, internalists, emergent care providers and the like in regional areas characterized by shortages of qualified medical professionals?? If so, how might the strategic focus on int’l markets alter or expand the mission of the organization?