How is the social class theory used to help retailers identify target markets?

1. How is the social class theory used to help retailers identify target markets? In what ways does it fail to provide adequate customer information?

2. Brick-and-mortar retailing is one aspect of multichannel retailing. What special qualities give brick-and-mortar retailers advantages in the marketplace?

3. How are brick-and-mortar retailers modifying their practices to better ride out difficult economic conditions? Choose two retailers for your discussion as examples and provide at least two article links.