How is user-generated content presented by someone using Facebook?


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How is user-generated content presented by someone using Facebook?


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What are some of your favorite social networks? Read the Marketing Matters box on page 501.

1 – Which is your favorite social network? Why?

2 – How is user-generated content presented by someone using Facebook?

3 – What are some ways that brand managers use Facebook to converse with a brand’s fans?