How many channel levels are appropriate for Arimount’s targeted business segment?


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How many channel levels are appropriate for Arimount’s targeted business segment?


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This is the 6th section of a marketing plan about a product named Arimount (1st – 5th parts are attached as a reference) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner and at least one reference is provided per question. The answer for questions 1 & 2 should be 300 words each totaling 600-700 words using APA style and including at least 1 reference per answer. Question #1 How many channel levels are appropriate for Arimount’s targeted business segment? Based on the number of channel members should you use exclusive selective, or intensive distribution? Why. Question #2 What types of retailers will Arimount use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer. The answers are in relation to Arimount’s and product information discussed in the attached references.