How might the use of evidence-based management help leaders and managers better evaluate a company’s external environment?

Albert Einstein noted, “Not everything that can be counted counts and not everything that counts can be counted.” This is the conundrum for leaders seeking to use an evidence-based approach to management and decision-making. In our information-rich world, too much data is a serious challenge for those who need to make informed decisions. Therefore, it is crucial that the evidence one uses is based on logic and facts, however unattractive they might appear.

• Integrating material from Chapter 3 and the article “Evidence-based Management,” respond to the following.How might the use of evidence-based management help leaders and managers better evaluate a company’s external environment?
• Specifically, what advice would you give a company’s strategic thinkers if they wish to implement an evidence-based management approach in their strategic process?
• Provide a summary of the benefits and drawbacks of using an evidence-based management approach.

This is a discussion question…..explanation 2-3 paragraphs