How much longer do you think Apple can sustain its competitive advantage?

Choose ONE of the following discussion question options to respond to:

1) The Quest for Competitive Advantage: Apple vs. Microsoft

• How much longer do you think Apple can sustain its competitive advantage (not just over Microsoft, but in general)? Explain.

2) Using Adverse Conditions to an Organization’s Advantage

• Chakravorti (2010) discusses four methods that corporate innovators use to turn adverse conditions to their advantage. Examine an organization of your choice and briefly discuss how the organization might use one of these methods.