How Ryanair low cost airline can change the consumer’s perception of the brand

You have recently secured a graduate role with top management consultant. The company has just acquired a new client, which they would like you to work with. The new client is Ryanair low cost airline, the company has been criticise for bad customer service for a number of years and they are looking to change the consumer’s perception of the brand. You should demonstrate an exceptional knowledge of customer management theory and models including extensive reading around the subject in the relevant business management and academic journals. Equally important will be an understanding of how to put theoretical plans into practice. This means acquiring an excellent understanding of all aspects of airline and travel industry operations. To succeed in your first assignment please complete a written report outlining how RYANAIR can best engage with and manage their customer to become even more profitable.