How Service Characteristics In Hospitality & Tourism Vary By International Region

Discussion 1 – How Service Characteristics In Hospitality & Tourism Vary By International Region

The purpose of the discussion forum is to provide a platform for students to consider how marketing principles may apply differently based on the norms, attitudes, values, beliefs and social practices of different cultures.

In Chapter 2, you’ve been exposed to the Service Characteristics in Hospitality & Tourism Marketing (Inseparability, Intangibility, Variability, Perishability). For this discussion assignment, undertake some research (through the library or other citable resources besides your text book) to gain insight on how those Service Characteristics can vary based on differing international regions (or countries) outside of the United States. In a brief statement, share what you’ve learned about this and provide an example of how you think this will impact marketing to guests that may be coming to the United States from another region or country.

Next, take a position (by choosing one) and providing your justification for which of the four Service Characteristics would be considered most important to emphasize in marketing for a hospitality, travel or tourism business seeking to attract an international target market.

Be sure to cite the source of the information you are referencing using APA guidelines. American Psychological Association (2009). APA publication manual (6th ed,). Washington, D.C.

Additionally, you must read at least two other classmate’s postings and provide your observations and/or thoughts on what they’ve found through their research and how they’ve applied it in the international hospitality, travel and tourism arena.