How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors?
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How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors?
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Before beginning this discussion, read the Marketing in Action Case: Amazon on pages 92-93 of your textbook.
Consider what you learned about Amazon’s potential domestic and global growth opportunities and options in this case. How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors? What long-term strategies should Amazon consider to make Fire TV a profitable winner in the global marketplace?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company.
