How to align leadership across sales, marketing and logistics and hospitality services in Gough Bailey Wright

Assignment Brief Case Study-Background Gough Bailey Wright is a creative marketing, PR and digital agency based in Bromsgrove, Worcestershire. For the purposes of this assignment the company has taken advantage of its established creative marketing brand and ventured into logistics and hospitality services. The company is conscious of the misalignment of the organisational and functional strategies due to these new functions and how they can be managed with the existing portfolio. You have recently been appointed as the Sales and Marketing manager and have been tasked to propose, with accompanying rationale, how to align leadership across sales, marketing and these new functional areas. Required Task You are required to write a 3500 word report with a rationale for aligning leadership across sales, marketing and other functional areas within the company. Your report should consider the following points 1. Critically assess how responsible marketing and sales cultures are created and maintained within contemporary organisations • Critically assess strategies for developing responsible sales and marketing cultures and how they may be maintained within the company. • Evaluate the importance of establishing effective sales and marketing cultures within the company. 3. Explain and justify the importance of building trust, accountability, maintaining alignment and sharing of vision between sales and marketing managers, teams and the organisation. • Explain how to make decisions considering the good of all stakeholders and foster collaboration within own team and between own team and other teams in the company. • Explain how to demonstrate fair, principled behaviour, accountability for achieving own tasks and create accountability in sales and marketing members within the company. • Explain how to maintain alignment of organisation’s resources with its vision and goals, demonstrate consistency in strategy, structure and resource allocation at operational level and demonstrate own actions as being congruent with own words at interpersonal level. • Explain how to communicate a vision to own team, which articulates underlying values and sets the context in which goals are selected and pursued and how to have two-way communication with the team, enabling team members to ask questions, interpret the vision and see their role in achieving it. 4. Assess the effective decision-making and leadership skills required for a sales or marketing manager • Evaluate the relationship between leadership and management and a range of effective decision making and leadership skills for successful sales and marketing management in the company. Assignment Brief 301SM Block 5 Assignment 2 – Version 0.1 Page 3 of 7 • Evaluate different styles of leadership and how to select and apply these to different situations and people within sales and marketing teams. 5. Evaluate the importance of enhanced interpersonal and cross-cultural interactive skills for sales and marketing managers • Critically discuss the importance of enhanced interpersonal and cross-cultural skills and intelligence for its sales and marketing managers within the company. 6. Critically analyse the implications of the global nature of the modern marketing and sales environment for sales and marketing managers • Critically analyse the implications of the global nature of the modern marketing and sales environment for sales and marketing managers within the company. • Critically evaluate how the changing trends in globalisation is impacting on cross functional leadership within the sales and marketing teams