How utilizing Instagram to promote the contest can brings awareness for participants and engage them to post their music videos and encourage their peers to vote for them?

Today’s college bound students are a lot different than they were 20 years ago. The newer generation are mostly into social networking where they can find out the latest trends, hot gossip, gaining followers, or sharing a piece of their life. The (theme) objective of the contest is to attracting college bound juniors and seniors to do at least a 2-minute-long, music video or cypher or ad contest where they are showcasing what benefits they feel NSU business program can offer in a fun and creative way. In having the participants create a video we connect with today’s college bound students due to the growing popularity of apps like Musical.ly and Dubs mash. Apps like those connects with this generation by giving them creative freedom to create their own music to any song they enjoy. Choosing a theme of such nature will draw in our targeted audience by giving them relatable challenge. The purpose of this contest is to not only draw attention to NSU business program, but we look to engage with prospects students looking to apply to the university or gain new interest of those seeking a university to attend.

1.Base on this scenario how utilizing Instagram to promote the contest can brings awareness for participants and engage them to post their music videos and encourage their peers to vote for them?