For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the
following case, which can be located within the Business Source Complete database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high profile events to raise brand
profile
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the
Citation Guide . You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.