How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare?

Communication strategies with physicians

Many physicians think that marketing is another word for advertising or sales. How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare?

Direct marketing

A salesperson for a surgical device company can often be found supervising its use and coaching a surgeon for hours in an operating room. Conversely, pharmaceutical sales representatives spend much of their time in a physicians office or waiting rooms hoping to see a doctor for a few minutes of conversation while they drop off drug samples. Which one of these delivers more value to physicians and the company?