How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare?
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How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare?
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Communication strategies with physicians
Many physicians think that marketing is another word for advertising or sales. How would you open the mind of a physician to concerning the value and use of different promotion strategies in healthcare?
Direct marketing
A salesperson for a surgical device company can often be found supervising its use and coaching a surgeon for hours in an operating room. Conversely, pharmaceutical sales representatives spend much of their time in a physicians office or waiting rooms hoping to see a doctor for a few minutes of conversation while they drop off drug samples. Which one of these delivers more value to physicians and the company?
