How would you set about segmenting the broad target audience of adults aged 20 to 40?

– This is a two-prong assignment. It is a tourism challenge and it is a “choice of entertainment” challenge. Which comes first

– How would you set about segmenting the broad target audience of adults aged 20 to 40? Are there situational, occasion-based, or affinity groups that might emerge as priorities or low-hanging fruit?

– How can your recommendations be as turnkey as possible for Opry and also feel “on-brand”