HR strategy in Emirates airline to improve the productivity and effectiveness of the business to gain a competitive advantage


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HR strategy in Emirates airline to improve the productivity and effectiveness of the business to gain a competitive advantage


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In response to local and global competition it is inevitable to implement a right HR strategy in order to improve the productivity and effectiveness of the business to gain a competitive advantage. HR strategy must be aligned with the organization’s vision, mission and goals. In developing an HR strategy, the company must analyze the characteristics of its industry, determine its competitive advantage, and identify key processes and key people. Creating different strategies for all groups of people in the organization may be necessary, depending on their skills, knowledge and responsibilities. The following framework will help you to locate interrelated information. Part 1 – Project Written Report – weight 20%; Marks- 100 You are required to design a comprehensive questionnaire (approx. 20-25 questions) to collect first-hand information from HR manager of a company of your choices. You are also required to conduct a detailed interview (face-to-face, or electronic medium) with an HR manager of company of your choice to explore Various HR strategies being practiced by the respective organization to gain competitive advantage Procedure: 1) Develop questionnaire of 10-15 questions 2) Identify a HR manager/Officer and ask them if you can interview them. Present them the list of questions ahead of the time. Make sure you have their permission for an interview. Keep a copy of confirming emails and attach in appendix. 3) Submit a project report consisting following tasks: Task 1: Provide introduction of the chosen company- name, nature of business, HR department organizational chart, HR functions, HR Vision and Mission Statements, HR Goals and Objectives, HR Strategic Plan based on your interview findings. Task 2: Examine the internal and external environment of the company using six component model and assess the challenges faced by the selected organization Task 3: Analyze the HR practices, policies, and Strategies of the company in relation to staffing, training and development, performance management and compensation & benefits. Task 4 – Based on the application of HR Balance Score card, design a Dashboard (presentable to the top Management) depicting the HR Metrics. Task 5- Calculate absence rate, cost per hire, turnover rate, turnover cost for selected organization Task 6- Assess employee retention practices of the selected organization Task 7: Analyze the ethical environment of the organization and ethical HR practices in the selected organization. Task 8: Make necessary recommendations to improve the HR strategy to attain competitive advantage Academic Honesty As part of this project you will be required to gather information from various sources. Hence your documentation will require the following sections: References Where you have used web content, images, templates in doing this project, then you must acknowledge the source following a standard method of referencing that you have learnt. Use APA style referencing. Acknowledgement Where you have interviewed key people in the organization to obtain information, they must be acknowledged. Include name of person, organization and contact details. Appendixes Include all supporting documents such as notes from interviews, records of correspondence