Identify a successful strategy and compare and contrast it with an unsuccessful strategy


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Identify a successful strategy and compare and contrast it with an unsuccessful strategy


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The purpose of the course project is for you to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors. You may select 2 strategies developed in the same company or from entirely different companies/industries. Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs).