Identify and assess Ricardo Semler’s key leadership strengths, weaknesses and challenges, and make recommendations for the current leaders at Semco


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Identify and assess Ricardo Semler’s key leadership strengths, weaknesses and challenges, and make recommendations for the current leaders at Semco


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Drawing on the concepts you have studied on this module, identify and assess Ricardo Semler’s key leadership strengths, weaknesses and challenges, and make recommendations for the current leaders at Semco. Context: The sources on Ricardo Semler, his organisation (SEMCO) and his country (Brazil), provide the opportunity to discuss the notion of leadership in context. • Answers should be of no more than 1,500 words. (+- 10%, excluding references) • The answer should take the form of a properly structured short essay. • This coursework is due by 9am (via FASER), on 28/3/2018 (Wednesday, week 26). Essential contents: 1. Overview: Your piece must include a very brief overview of the case – based on supplied/suggested sources (see at the end of this brief), and any other sources you find helpful to make your argument. In that short overview you should also highlight the theoretical concepts and perspectives which you consider relevant to analyse the case. 2. In your analysis and discussion of the case, you must make reference to specific concepts studied on this module. (no more than two core concepts/issues) 3. In your assignment you MUST WORK with Avolio et al. (2009). This article gives an overview of different approaches to leadership, which should help you in your analysis. 4. Recommendations for the future. Given the changing nature of Semco’s business model, what recommendations do you have for the future leadership approach in this company? (Tip: In discussing the case and making recommendations, bear in mind the sources of your information – might some of the materials you accessed be biased in any way?) Assessment criteria The criteria used to assess this assignment will be as follows: • Quality of reflection, interpretation and evaluation – Quality and depth of appraisal and interpretation of data and academic materials, including the appropriate use of relevant course concepts – Breadth and depth of issues analysed – Logical reasoning, analysis and debate – Originality and use of initiative • Use of academic concepts and theories – The extent to which the required academic materials (incl. relevant course concepts) have been incorporated – Depth of reading and application (esp. in terms of further reading) – Relevance of the content • Structure and clarity of the answer – The logic and rationale for the adopted structure – The clarity of the points made – Correct use of referencing style – Appropriate preparation of the paper (e.g. the inclusion of page numbers, sub-headings etc.) • Evidence of having achieved the module’s learning outcome (3), namely:  Evaluate leadership issues from a range of perspectives and be able to integrate these into a considered and practical approach to leadership, management, and organisation Core Academic Source (REQUIRED USE) – available on Moodle, under assessment, coursework sources folder) Avolio, B.J.; Walumbwa, F.O. and Weber, T.J. (2009) Leadership: Current theories, research and future directions. The Annual Review of Psychology, 60: 421-49. (Notice that this is the strictly minimum use of theory-focuses academic sources. It is expected that you use other sources associated to your theme (s) of discussion) Choice of sources on the context – Leader, company, country (articles available on Moodle, under assessment, coursework sources folder) Feel free to use these sources (or not) as you see fit, in line with the argument you are making, and your focus of discussion.  Cooke, B.; Macau, F. and Wood Jr., T. (2013) Brazilian management gurus as reflexive soft-HRM practitioners: an empirical study. The International Journal of Human Resource Management, 24 (1): 110–129  Fisher, L.M. (2005) Ricardo Semler won’t take control. Strategy+Business, Winter, Issue 41. Accessed at https://www.strategy-business.com/article/05408?gko=3291c, on January 26h, 2018.  Michalski, M. (no date) Excerpts of unpublished article.  Semler, Ricardo (1994) Maverick! The success story behind the world’s most unusual workplace. London: Arrow. (available at the library on short loan, or on used books at the Amazon uk site, at very reasonable prices) Selected Semco/Semler online sources http://www.semco.com.br/en http://ricardosemler.com/ (see this link for clips of his PR talks) https://www.youtube.com/results?search_query=Ricardo+semler