Identify and discuss the type of decision process that consumers go through when purchasing this type of product. How have smart cars created value?

1. Identify and discuss the type of decision process that consumers go through when purchasing this type of product. How have smart cars created value?

2. Identify the determinant attributes that might set the smart car apart from competing makes and models. What attributes might be of concern to consumers?

3. What are some differences between the Canadian market and U.S. market that might make it tougher to sell the smart car to U.S. consumers? Why do you think that the smart car destined for the U.S. market is a cross between a car and an SUV?

4. Explain why you think the smart car was such a huge success with Canadian consumers. Do you think Canadian consumers will buy smart cars that are large and use gasoline rather than diesel? Why