Identify the factors that influence setting of the communications mix
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Identify the factors that influence setting of the communications mix
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This is a three-part question:
a) companies must decide how to allocate the marketing communications budget–describe the six major modes of communication,
b) identify the factors that influence setting of the communications mix, and
c) provide an example of a company that uses an integrated marketing mix. Explain why you think this is the case.
