Identify the most important strategic issues facing the firm as a result of both internal and external analyses

Two‐pages (single‐sided, single spaced, 12 point Times New Roman, 1” margins throughout

1) Identify the most important strategic issues facing the firm as a result of both internal and external analyses (have to use course concepts)

2) identify and analyze the best alternative courses of action most relevant to the key issue(s)

3) recommend a specific course of action from the alternatives

4) justify that recommendation as the best given your analysis.