Identify the specific categories and variables and construct a target audience profile

 Marketers use several segmentation categories and various variables within each category when segmenting prospective markets. Thinking about the buying experience you described in Questions 1 and 2, which segmentation categories and variables may have been relevant for the marketing organization’s segmentation? Identify the specific categories and variables and construct a target audience profile (one that may approximate how that organization described you and others in your segment-smartphone).