Identify the strategies for entering into the global market

Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

Your response should be at least 250 words in length.

View PDF files attached for information from Textbook Chapter 12, 13, and 14

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Course Textbook is –

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc

This text is a Constellation™ course digital materials (CDM) title.