Identify two United States companies that have entered the international arena and report their successes or failures in offering their products to the international market


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Identify two United States companies that have entered the international arena and report their successes or failures in offering their products to the international market


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More and more businesses are realizing greater profit potential by selling their products and services in other countries on an international scale. However, there are challenges that businesses face when exposed to foreign exchange risk in addition to standard business and financial risk. Identify two United States companies that have entered the international arena and report their successes or failures in offering their products to the international market. What financial risks, if any, have they incurred throughout the process?